Baked
We were approached by legendary producer Arthur Baker to develop branding for his new independent record label. The brand name Baked came about during a brainstorming session with Arthur, not only in connection to his name but also referring to a mind altering state. This influenced the direction of the logo an optical effect was added in the deconstruction of the logo elements. A range of complimentary colours were chosen to aggravate the eyes and add to the total ‘baked’ effect across all branding items.
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/04/Zip-Design_Arthur-Baker_Logo_Web.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2015/02/Zip-Design_Arthur-Baker_Sleeve1-1080x730.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/04/Zip-Design_Arthur-Baker_Sleeve-2.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/04/Zip-Design_Arthur-Baker_Label-V2_web1-small.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/04/small-spacer.gif 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2000/09/Zip-Design_Arthur-Baker_Promos_V1_web.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/04/Zip-design_Baked_Shirts.jpg 1x)