The Saturdays
For the Saturdays’ debut album, we created an accessible pop brand. Running throughout the campaign we used a theme of black and white skin tones combined with bright clothes. The result is a strong and recognisable campaign and logo for this band’s first album.
![](https://www.zipdesign.co.uk/wp-content/uploads/2007/03/the-saturdays-chasing-lights-1076x727.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/03/Saturdays_Booklet_Mollie-800x540.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/03/Saturdays_Booklet_Vanessa-800x540.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2007/03/Saturdays_Booklet_Rochelle-800x540.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2007/03/Saturdays_Logo_White-1080x729.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2013/03/Saturdays_Folded-1076x727.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2007/03/the-saturdays-up-800x540.jpg 1x)
![](https://www.zipdesign.co.uk/wp-content/uploads/2007/03/Saturdays_just-cant-get-enough_cover-800x540.jpg 1x)